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Where do you start?

Are you thinking that you need to 'do some marketing' but really don't know what to do first?

Do you want to make sure that every penny you spend on marketing has a positive return?

Would you like your colleagues and staff to really understand what you need to achieve?

Do you need a specific service but don't know how much to pay or who to really trust?

'Marketing' can mean a lot of things but let us presume you want your business to generate more sales, would that be fair?

That might involve traditional marketing campaigns, or a social media strategy, or something as simple as making sure you and colleague's sales skills are up to date. Whatever your challenge, whatever you want to achieve, I know that I can help. Talk to me and we'll work out the next step between us..

Automate or be there?

My first video blog, get in and take a look

Don’t wait – this isn’t a campaign, these are relationships

I’ve spoken to a few people recently who wanted to ‘wait’ before they start their social media ‘campaign’. Wait until the website is ready, wait until they have their leaflets printed, wait until they have got their offering just right. The thing is, in my opinion, this suggests that the only interest in social media [...]

The internet became two way

The internet became two way but I’m not sure that everyone noticed yet…. Back in 1997, I was working for Nigel Dixon & Co. Estate Agents in Witney in Oxfordshire.  Around that time, prospective clients were starting to ask “are you on the Internet?”. Enough of them asked that we took the plunge, got ourselves [...]

You have to be there

Something that I’ve noticed over the Christmas period is that people, obviously with a bit of down time, seem to decide to ‘top up’ their online networking, by spending a bit of time on forums, Twitter etc, even if they haven’t been seen for weeks or months. If they’re using this to give them a [...]

I’ve posted on business forums, but nobody ever takes any notice

This was another ‘business forums don’t work for my business’ conversation I’ve had in the last few weeks. Turns out someone posts ads but nobody ever reads them and by the end of the day, they’ve sunk to the bottom of the page. I know I’ve said the same thing in different ways several times, [...]

What DON’T you like about business networking?

I guess because I’ve used business networking so much and, allegedly, so successfully, that I don’t quite get it when other people claim that it won’t work for them or that they just don’t see the value in it enough to even try it. So today, an open question. What don’t you like about business [...]

Prepare a strategy, or not?

I’ve read an awful lot about business networking and referral marketing and one of the consistent pieces of advice seems to be to know your outcome. It seems that you should have a defined strategy for what you want to get out of each networking meeting and what sort of business you are looking for [...]

First, assemble a crowd

Business networking communities online are just like any other community, I’m never sure why people think they should behave differently online. The mistake I see people making, is to head straight for the Classified Ads section and expect people to take notice of them. You HAVE to engage, you HAVE to involve yourself in the [...]

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